It all started in September 2024.
A pair of Jacob Cohen trousers , a good dose of ambition and one clear idea: luxury should not only be for the elite .
Why should quality, style and comfort only be reserved for a select group?
We believe that every man should be able to enjoy that same luxury – honest, sustainable and affordable .

What started as a small collection of trousers quickly turned into something bigger.
People recognized our vision. Customers returned.
And we soon realized: this is just the beginning. In May 2025, we expanded with new brands and more items —sweaters, shirts, accessories—all with that same AL Atelier style : sleek, timeless, and with an eye for detail.

A few months later, in October 2025, we took the next step: the purchase of our own business premises and office .
Not just a place, but a home base for our growth . Today, AL Atelier is much more than just a clothing brand.
It's a movement toward affordable luxury , without compromising on style, quality, or sustainability . One thing is certain: we're far from done.